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Top 5 ways to make content marketing work for you

5. Figure out what kind of optimization works best for your digital collateral. A simple SEO strategy is a good place to start.

4. Look to your current readership/followers/audience for clues. Who interacts with you now? What do they interact with regularly?

3. Tighten up the technicalities of posting. How you post has just as much impact as what you post.

2. Get creative. Repetitive content will kill your momentum; off-the-wall posts can be fuel in the tank.

1. Have a plan, work the plan, get analytics on your plan, adjust your plan, work the plan.

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5. Don't reinvent the wheel. Are there past projects, drafts, or other materials you can look back at for inspiration? 4. Set a deadline. Hold yourself accountable to a team member by asking them to r

5. Start with a question. Does your listener know who you are or what organization you represent? What kind of knowledge do they have about the work done in your sector, or the programming you create?