top of page
Search
  • elaineschleiffer
    • Sep 26, 2019
    • 1 min read

Top 5 favorite things to do with marketing mailers

5. Something seasonal but unusual! Celebrate a holiday unique to your niche (more environmental nonprofits should celebrate Arbor Day)

4. Promote your people instead of your product

3. Personalize (but don't creep your audience out with how much data you actually have)

2. Include a digital or social call to action (BUT NOT A QR CODE. LET QR CODES DIE IN PEACE)

1. Respect the rise in direct mail response rates, and offer a freebie or discount

0 views0 comments

Recent Posts

See All

5. Figure out what kind of optimization works best for your digital collateral. A simple SEO strategy is a good place to start. 4. Look to your current readership/followers/audience for clues. Who int

5. Don't reinvent the wheel. Are there past projects, drafts, or other materials you can look back at for inspiration? 4. Set a deadline. Hold yourself accountable to a team member by asking them to r

bottom of page