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Top 5 favorite things to do with marketing mailers

5. Something seasonal but unusual! Celebrate a holiday unique to your niche (more environmental nonprofits should celebrate Arbor Day)

4. Promote your people instead of your product

3. Personalize (but don't creep your audience out with how much data you actually have)

2. Include a digital or social call to action (BUT NOT A QR CODE. LET QR CODES DIE IN PEACE)

1. Respect the rise in direct mail response rates, and offer a freebie or discount

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© 2020 by Elaine Schleiffer