5. "Hacking" when not referring to actual hacking
4. "Authentic"/"genuine"
3. "Thought leadership"
2. "Revolutionary" (I mean really)
1. Trying to use "hip" "slang" in any way. Please do not ever tell me that your product is #awesomesauce or CRAY!
5. Figure out what kind of optimization works best for your digital collateral. A simple SEO strategy is a good place to start. 4. Look to your current readership/followers/audience for clues. Who int
5. Give your board a "guided tour" of your annual report or any document that outlines staff work; not just the metrics or financials, but supporting anecdotes and details for your programming. 4. Bit
5. Don't reinvent the wheel. Are there past projects, drafts, or other materials you can look back at for inspiration? 4. Set a deadline. Hold yourself accountable to a team member by asking them to r