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Top 5 favorite overused marketing words

5. "Hacking" when not referring to actual hacking

4. "Authentic"/"genuine"

3. "Thought leadership"

2. "Revolutionary" (I mean really)

1. Trying to use "hip" "slang" in any way. Please do not ever tell me that your product is #awesomesauce or CRAY!

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© 2020 by Elaine Schleiffer