5. Not connecting the blog to social media
4. Copying and pasting the same rote response to all customer comments (or worse, not commenting back at all)
3. Targeting everyone/offering blog posts that don't serve your current clientele
2. Not allowing your own employees or marketing team to comment on blogs, post to social media, etc.
1. A corporate blog without SEO is like a fish who refuses to learn to bicycle
5. Figure out what kind of optimization works best for your digital collateral. A simple SEO strategy is a good place to start. 4. Look to your current readership/followers/audience for clues. Who int
5. Give your board a "guided tour" of your annual report or any document that outlines staff work; not just the metrics or financials, but supporting anecdotes and details for your programming. 4. Bit
5. Don't reinvent the wheel. Are there past projects, drafts, or other materials you can look back at for inspiration? 4. Set a deadline. Hold yourself accountable to a team member by asking them to r