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5 tips for an effective call to action

5. Get clear on WHAT you want people to do (use a promo code? Show up at an event? Vote for a candidate? Be specific), and then

4. Be absolutely clear about HOW someone can take action (consider platform, time commitment, risk/reward, and then assume your reader has the attention span of a goldfish)

3. Choose your verb wisely. Sometimes this will correspond to #1 (click, attend, vote!), and sometimes this will correspond to #2 (learn, support, connect!)

2. Pitch the outcome, not the product (your life made easier / smarter / faster / sexier)

1. Always measure the outcome (ALWAYS). Learn from it, adapt your strategy, and try more verbs!

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© 2019 by Elaine Schleiffer