5. Bolsters other social media efforts, and can make your profiles look generally more pro.
4. Can cut the cost of lead identification in half (or more); with social media, finding your right audience can be easier, faster, and cheaper than any other method.
3. Creates more traffic for your website or online marketplace, boosting digital interactions for your company overall.
2. Increases brand recognition, even when the audience doesn't click through.
1. Capable of drilling down into particular market segments (by age, by geography, by household income, etc) in increasingly specific ways.