Search

5. Figure out what kind of optimization works best for your digital collateral. A simple SEO strategy is a good place to start.

4. Look to your current readership/followers/audience for clues. Who interacts with you now? What do they interact with regularly?

3. Tighten up the technicalities of posting. How you post has just as much impact as what you post.

2. Get creative. Repetitive content will kill your momentum; off-the-wall posts can be fuel in the tank.

1. Have a plan, work the plan, get analytics on your plan, adjust your plan, work the plan.

5. Give your board a "guided tour" of your annual report or any document that outlines staff work; not just the metrics or financials, but supporting anecdotes and details for your programming.

4. Bite-sized staff member reports. Fold in two minutes to each board meeting with a snapshot of what a staff member has achieved, is working on, and is looking forward to.

3. Get clear on what your org offers each board member. Make sure you're helping board members meet their personal goals, whether that's learning a new skill, developing a new relationship, or connecting disparate parts of their own network.

2. Bring a photographer into your organization for the day to document client-facing work, behind-the-scenes work, and other interactions. Not only will you have something far better than stock photos for your website, but you'll have powerful images to share with your board, funders, and other stakeholders.

1. On-site visits. Especially if you're a direct service provider of any kind, facilitate a window of time where your board can be present while your team is working with your clients.

5. Don't reinvent the wheel. Are there past projects, drafts, or other materials you can look back at for inspiration?

4. Set a deadline. Hold yourself accountable to a team member by asking them to review your work in a few days; meet that deadline, or let your teammate harass you until you turn it over.

3. Revisit your communications or marketing strategy. You might be lucky enough to have a dedicated comms person on staff who can go over with you how to present your organization, product, or cause; if not, look back to framing documents like your org values or mission statement for inspiration.

2. Start in the middle. It's easy to get stuck staring at a blank page in the beginning, but you probably know what the meat of the draft will include. Act like you've already written the perfect intro and start with the content you feel most able to put together.

1. Draft it a different way. Go take a walk and talk your ideas into a narration app. Ask a friend to talk it through with you and record the conversation.

© 2020 by Elaine Schleiffer